From 40,000 to 200,000 in 1 Month: Restaurant & Food E-Commerce Case Study
We scaled a European restaurant & food e-commerce brand from 40,000 to 200,000 in just one month by fixing checkout conversion bottlenecks, leveraging seasonal demand, and restructuring campaigns in Google Ads.
- High competition in Google Ads search results, making it expensive and difficult to scale efficiently
- No Google Analytics installed, so user behavior and conversions couldn’t be tracked
- Poorly converting sales funnel, especially at the checkout-to-purchase stage
- Unoptimized product feed that limited visibility and relevance during peak season
- Lack of clear campaign structure and strategic direction for scaling profitably
- Restructured campaigns to separate branded and generic traffic, focusing budget on the most efficient segments instead of competing broadly
- Installed full analytics and conversion tracking to see exactly where visitors were dropping off
- Redesigned the checkout flow and simplified mobile UX, lifting the purchase rate
- Optimized the product feed and leaned into seasonal naming and campaigns to win visibility during peak demand
- Rebuilt the account with a clear, scalable campaign structure focused on strategy, not just spend
The 4-Step Blueprint for Achieving Success
Step 1: Audit & Track
Set up analytics and review the funnel to find where visitors drop off. Understanding user behavior is key to fixing conversion leaks.
Step 2: Fix Funnel
Redesign checkout, improve mobile UX, and simplify payments. Even small changes can dramatically increase purchase rates.
Step 3: Seasonal Boost
Leverage holiday trends in product names and campaigns. This helps your ads compete better during peak demand.
Step 4: Smart Campaigns
Separate branded and generic campaigns for efficient scaling. Focus on strategy, not just spending more on ads.
Hi, I’m Roman
I’ve built a community of 2,000+ people on our YouTube channel, 55Digital, sharing real case studies and the strategy behind our campaigns. It started in childhood with Instagram pages and Meta ads - today that’s grown into a full-service agency covering Google Ads, Meta Ads, Email Marketing, and SEO.
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We manage significant ad spend across our client portfolio and have helped dozens of companies grow their revenue - combining Analytics, Google Ads, and Meta Ads to boost your rankings and win the keywords that matter.
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