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Google Ads for Car Dealers

We track real revenue, not just conversions, so you know exactly which keyword sold which car. Watch the free course to see how, or skip straight to a call.

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Brands we've run ads for
Toyota Hyundai BMW Mercedes-Benz MINI Nissan Renault Škoda
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Google Ads for Car Dealers

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A 9-part, completely free Google Ads course showing exactly how we scale car dealerships, step by step. Want to watch it first, or skip straight to a call?

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The process

How the tracking actually works

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Tracking Clicks and form fills only, phone calls are a black boxFor example: 50 people click your ad. You don't know if they called or bought a car. Every call recorded and linked to the exact ad that drove itFor example: someone calls after they search "Hyundai Warsaw." They buy a car. We know this exact word made the sale.
Call quality Every call counted the same, wrong numbers and spam includedFor example: a 12-second wrong number and a 10-minute real buyer call look the same in the report. Each call listened to and scored for its real revenue valueFor example: the wrong number gets €0. The real buyer call gets marked as a sale.
Budget decisions Guesswork: "boost whatever looks busy this week"For example: "Toyota Warsaw" gets more money because it has more clicks. But it never sells a car. Real revenue fed back into Google Ads, per keywordFor example: "Hyundai i30 Warsaw" sold 2 cars last month. So it gets more money now.
Ad spend Spread thin across every keyword, win some, waste mostFor example: €500 is split between 40 words. Most of them bring zero leads. Shifted automatically to the keywords proven to sell carsFor example: €500 goes to the 5 words that already sold cars this month.
Call tracking dashboard
Call tracking

Someone calls your dealership. We record the call. We also see which Google ad made them call.

Call evaluation
Call evaluation

We listen to the call. Was it a real buyer, or a wrong number? We write down what really happened.

Revenue import
Revenue import

If the call became a sale, we send that sale back into Google Ads. Now Google knows this exact keyword made money.

Budget optimization
Budget optimization

Google now knows which keywords sell cars. It moves more of your budget to those keywords, and less to the ones that don't.

What people are saying

Real conversations, real results

Perfect Motors client chat: sold a car from Google
Perfect Motors (Hyundai dealership) - a Google Ads-sourced lead turns into a signed car sale, live in the client's own chat.
Client chat: a sale from Google, brand plus city keyword brings it in again
"We have a sale from Google" - another brand + city keyword closing a real deal, live in the client's own chat.
Toyota dealership chat confirming a C-HR+ purchase matched to its Google Ads keyword via GCLID
A Toyota C-HR+ purchase matched straight back to its Google Ads keyword via GCLID, confirmed in the client's own chat.
More Case Studies

Quick wins, in their own words

A few more results, straight from the account.

Watch it explained

The 3-minute breakdown

Fast cuts

More results in under a minute each

Questions everyone asks

FAQ Section

9 videos showing you exactly how we run Google Ads for car dealerships. You'll see real screenshots, real CRM data, and real keywords that generated actual car sales, not just clicks.

Most agencies show you a dashboard full of conversions that never became car sales. We connect your Google Ads to your CRM so you can see which exact keyword generated which signed contract. Not conversions, actual revenue.

One example: a keyword as simple as "Hyundai Warsaw" - brand plus city - generated two signed car deals in a single month. It looked unremarkable in the dashboard. The CRM told a completely different story.

No, but you need a focused one. Spreading budget across every model at once means losing every auction. We concentrate budget on what's in stock, what historically converts, and what you can actually win. Smaller focused budgets beat large scattered ones every time.

We discuss that on the call, it depends on your budget and location. What we can tell you is we only take on dealers where we're confident the tracking loop will show a clear return.

Call tracking and CRM matching go live first, usually within the first few weeks. Once that loop is running, you immediately start seeing which campaigns are making money and which ones just look good on paper.

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