How We Achieved 2,790% ROAS for a Car Products Ecommerce Store
The client sells branded car products online. We segmented their products by brand, focusing on those with the highest average order value (AOV), and tracked revenue generated by each keyword. As a result, we achieved a $27.9 return for every $1 spent on campaigns and were able to confidently scale their Google Ads campaigns.
Problem:
The client’s ROAS was steadily dropping, even though they were spending more on Google Ads.
Google Ads was prioritizing products that sold easily but had a low average order value (AOV), which caused overall revenue to decline.
High-value products were not receiving enough ad focus, limiting profit potential.
The client had no clear visibility into which products were generating real revenue.
As a result, the client was frustrated, unsure how to optimize campaigns, and hesitant to increase the ad budget.
The 4-Step Blueprint for Achieving Success
Step 1: Analyze Products
Review GA4 data to identify products with the highest average order value (AOV).
Step 2: Segment Campaigns
Grab product IDs and organize campaigns to focus on high-AOV products.
Step 3: Optimize Ads
Create campaigns targeting these products, adjusting headlines and descriptions for maximum impact.
Step 4: Allocate Budget
Shift more budget to campaigns and keywords generating the highest revenue.
Google Ads Account Results
Talk to a strategist at 55Digital
Hi, I’m Roman
I’ve built a community of 2,000+ people on our YouTube channel, 55Digital, where we share case studies and strategies behind our successful campaigns. My journey started in childhood with creating Instagram pages, promoting them via Facebook ads, and selling ads to companies…..
Today, 55Digital is a full-service agency offering Google Ads, Facebook Ads, Email Marketing, and SEO. In 2025, your marketing won’t work at 100% without all these elements in place, which is why we cover them all.
We also created a system that lets agencies and businesses set up campaigns on their own, based on our experience with over 200 clients. Using Ray Dalio’s Log Issue Method, we track and improve processes to ensure continuous growth. I’m a big fan of Ray Dalio’s Bridgewater culture, where transparency and communication lead to strong relationships.
Personally, I’m passionate about calisthenics, healthy eating, music, and ads. From 9 AM to 9 PM, I’m learning something new. Work-life balance? Not my strong suit—but it’s why our clients get amazing results.
We’d love to help you scale your business. We prioritize open communication, building friendly relationships, and helping you identify areas for growth. Hope to meet you on our onboarding call!
Last year, we invested over 200 million in ads and helped 50+ companies double their revenue.
We provide Analytics, Google Ads, and Facebook Ads services to boost your organic search rankings and help you compete for top keywords.
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