➡ Regular Performance Review: Daily, weekly, bi-weekly, and monthly analysis of campaign metrics (depending on spend and account goals)

➡ Google Merchant Center: Monitor for errors daily

➡ Budget Adjustments: Modify budgets based on campaign performance and goals

➡ Asset Refresh: Update ad copy, images, and videos to keep content fresh and relevant

➡ Search Term Analysis: Regularly review Search Terms Insights for new Search keyword-targeting opportunities and to analyze trends

➡ Brand Exclusion Checks: Regularly ensure brand terms are effectively excluded

➡ Standard Shopping Campaigns: Review Standard Shopping weekly to ensure branded search terms are being funneled correctly

➡ Landing Page Optimization: Continuously review and improve landing pages for better user experience

➡ Bid Strategy Assessment: Evaluate and adjust bids and bid strategies to maximize ROI (use targets for efficiency, no targets to hit budgets and scale)

➡ Audience Signal Review: Update audience signals to ensure they align with current market trends and customer behavior

➡ Conversion Tracking Verification: Monthly checks to ensure conversion tracking is accurate and functioning and Enhanced Conversions are working

➡ Customer Match List Updates: Upload Customer Match lists weekly (at minimum) to keep targeting accurate

➡ Competitive Analysis: Keep an eye on Auction Insights reports to monitor competitor activity

➡ Promotional Alignment: Ensure ad content matches any ongoing promotions or sales

➡ Seasonal Adjustments: Update copy and images for seasonality and special events

➡ Channel Spend Proportion: Regularly monitor proportional spend by channel using Mike Rhodes PMAX script (link in comments)

➡ Testing: Continuously test different ad elements (headlines, descriptions, images) for optimization

➡ Data-Driven Decisions: Use analytics and insights for informed adjustments and regularly check to ensure your data sources are accurate

➡ Campaign Structural Review: Review campaign structures on a monthly basis to ensure your current structure continues to align with your goals

➡ Performance Max Reports: Remove low quality, irrelevant, and non-performant placements