Small Budget, Big Results: 122 PLN Spent, 3,599 PLN Returned
For an event photography client, we built a free CRM workaround using a Google Sheets trigger. Each lead’s client ID was sent to the sheet, and when a service was sold, we imported the ID into Google Ads - tracking not just calls, but actual sales, and assigning revenue to the keywords that generated them.
- The previous agency was running Display Ads and Performance Max campaigns targeting broad terms like “photography”
- They were not focusing on high-intent keywords such as “event photography”
- A small budget was spread across too many keywords, diluting campaign focus
- Not all conversions were being tracked, including actual sales
- Offline conversions were not tracked, so the client had no visibility into real revenue
- Rebuilt the account around high-intent search campaigns instead of broad Display/PMax spend
- Refocused targeting on specific, high-intent terms like “event photography” rather than generic ones
- Concentrated the budget on the keywords that actually convert instead of spreading it thin
- Built a free Google Sheets-based CRM workaround to track every lead through to an actual sale
- Imported real sale data back into Google Ads so budget followed proven revenue, not just calls
The 4-Step Blueprint for Achieving Success
Step 1: Track Leads
Configure offline conversions by sending each client ID to Google Sheets.
Step 2: Collect Feedback
Ask for feedback on every call to verify lead quality and potential sales.
Step 3: Import Data
Send verified data back to Google Ads to link actual sales to the right leads.
Step 4: Optimize Campaigns
Create campaigns only for keywords and ads that generate actual sales, not just calls or requests.
Hi, I’m Roman
I’ve built a community of 2,000+ people on our YouTube channel, 55Digital, sharing real case studies and the strategy behind our campaigns. It started in childhood with Instagram pages and Meta ads - today that’s grown into a full-service agency covering Google Ads, Meta Ads, Email Marketing, and SEO.
We’re big on transparency - using Ray Dalio’s issue-log method to keep improving, and treating every client relationship as a partnership. Hope to meet you on our onboarding call!
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We manage significant ad spend across our client portfolio and have helped dozens of companies grow their revenue - combining Analytics, Google Ads, and Meta Ads to boost your rankings and win the keywords that matter.
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What clients say
“Top-notch service from start to finish. 55Digital helped us build a stronger online presence with a website SEO and digital strategy. They’re knowledgeable, efficient, and really care about delivering results. Our online leads have doubled, and the website looks brilliant. We’ll definitely be using them again! Thanks Roman and team.”
MaiaPoland“Roman has dealt with our Google Ads and website SEO and has been fantastic! He is extremely knowledgable and thorough, and kept us informed throughout. I highly recommend Roman and 55Digital.”
JackCanada“Meeting and working with Roman was both refreshing and extremely professional. Roman can provide all the tools required to really improve ours and other clients Digital Marketing. We are really looking forward to working with him more in the future.”
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