How We Achieved 2,790% ROAS for a Car Products Ecommerce Store
The client sells branded car products online. We segmented their products by brand, focusing on those with the highest average order value, and tracked revenue generated by each keyword. As a result, we achieved a $27.9 return for every $1 spent on campaigns.
- The client’s ROAS was steadily dropping, even though they were spending more on Google Ads
- Google Ads was prioritizing products that sold easily but had a low average order value (AOV), which caused overall revenue to decline
- High-value products were not receiving enough ad focus, limiting profit potential
- The client had no clear visibility into which products were generating real revenue
- As a result, the client was frustrated, unsure how to optimize campaigns, and hesitant to increase the ad budget
- Reviewed GA4 data to identify which products actually drove the highest average order value, and rebuilt targeting around them
- Segmented campaigns by product ID so high-AOV items got dedicated budget instead of being outbid by cheap, high-volume products
- Created focused campaigns with tailored headlines and descriptions for the high-value product set
- Set up clear per-product revenue tracking, giving full visibility into what was actually profitable
- Shifted budget toward the keywords and campaigns proven to generate the highest revenue, rebuilding confidence to scale
The 4-Step Blueprint for Achieving Success
Step 1: Analyze Products
Review GA4 data to identify products with the highest average order value (AOV).
Step 2: Segment Campaigns
Grab product IDs and organize campaigns to focus on high-AOV products.
Step 3: Optimize Ads
Create campaigns targeting these products, adjusting headlines and descriptions for maximum impact.
Step 4: Allocate Budget
Shift more budget to campaigns and keywords generating the highest revenue.
Hi, I’m Roman
I’ve built a community of 2,000+ people on our YouTube channel, 55Digital, sharing real case studies and the strategy behind our campaigns. It started in childhood with Instagram pages and Meta ads - today that’s grown into a full-service agency covering Google Ads, Meta Ads, Email Marketing, and SEO.
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