Conversion Tracking

For subtitles in your language, turn on YouTube captions. Select the settings icon at the bottom of the video player, then select “Subtitles/CC” and choose your language.

Conversion tracking starts with you creating a conversion action in your Google Ads account. A conversion action is a specific customer activity that is valuable to your business. You can use conversion tracking to track the following kinds of actions:

Website actions: Purchases, sign-ups, and other actions that customers complete on your website. Learn more about how Google Ads tracks website conversions.