Small Budget, Big Results: 122 PLN Spent, 3,599 PLN Returned
For an event photography client, we built a free CRM workaround using a Google Sheets trigger. Each lead’s client ID was sent to the sheet, and when a service was sold, we imported the ID into Google Ads. This allowed us to automatically track not just calls, but actual sales, and assign revenue to the specific keywords that generated them — without using a full CRM system.
Problem:
The previous agency was running Display Ads and Performance Max campaigns targeting broad terms like “photography.”
They were not focusing on high-intent keywords such as “event photography.”
A small budget was spread across too many keywords, diluting campaign focus.
Not all conversions were being tracked, including actual sales.
Offline conversions were not tracked, so the client had no visibility into real revenue.
The 4-Step Blueprint for Achieving Success
Step 1: Track Leads
Configure offline conversions by sending each client ID to Google Sheets.
Step 2: Collect Feedback
Ask for feedback on every call to verify lead quality and potential sales.
Step 3: Import Data
Send verified data back to Google Ads to link actual sales to the right leads.
Step 4: Optimize Campaigns
Create campaigns only for keywords and ads that generate actual sales, not just calls or requests.
Google Ads Account Results
Talk to a strategist at 55Digital
Hi, I’m Roman
I’ve built a community of 2,000+ people on our YouTube channel, 55Digital, where we share case studies and strategies behind our successful campaigns. My journey started in childhood with creating Instagram pages, promoting them via Facebook ads, and selling ads to companies…..
Today, 55Digital is a full-service agency offering Google Ads, Facebook Ads, Email Marketing, and SEO. In 2025, your marketing won’t work at 100% without all these elements in place, which is why we cover them all.
We also created a system that lets agencies and businesses set up campaigns on their own, based on our experience with over 200 clients. Using Ray Dalio’s Log Issue Method, we track and improve processes to ensure continuous growth. I’m a big fan of Ray Dalio’s Bridgewater culture, where transparency and communication lead to strong relationships.
Personally, I’m passionate about calisthenics, healthy eating, music, and ads. From 9 AM to 9 PM, I’m learning something new. Work-life balance? Not my strong suit—but it’s why our clients get amazing results.
We’d love to help you scale your business. We prioritize open communication, building friendly relationships, and helping you identify areas for growth. Hope to meet you on our onboarding call!
Last year, we invested over 200 million in ads and helped 50+ companies double their revenue.
We provide Analytics, Google Ads, and Facebook Ads services to boost your organic search rankings and help you compete for top keywords.
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